• Job Title: Digital Media Manager
• Salary: $97,500 - $117,000 per annum, depending on experience, plus a discretionary bonus.
• Location & Hybrid Working: This is a hybrid role, with regular travel to our head office located in New York required. We are only able to hire candidates for this role in New York, New Jersey, Connecticut & Massachusetts.
  

The role

We are looking for a Digital Media Manager to join our Threefold Agency (part of the SMG Network). In this role, you will be leading the planning process across key strategic clients and internal team collaboration to elevate responses, identify the role of channels and measurement approaches, and media set up and activate (with support from the broader media activation team). You will also be a media planning expert and a reliable source of knowledge for the RMN client team, offering guidance and recommendations on channel tactics and out-of-scope media/innovation opportunities.

Why SMG?

SMG is one of the most exciting growth companies in North America today and is home to the award-winning Retail Media Network agency Threefold.

Founded in 2008, Threefold is the world's leading Retail Media Network (RMN) specialist, headquartered in both London and New York. As part of the SMG agency network, which employs over 250 retail media experts, Threefold's primary mission is to unlock incremental CPG budgets, curate media campaigns that supercharge sales, and elevate its retail partners into top-tier omnichannel media owners, spanning in-store, offsite and online.

Threefold's services include consultancy, evaluation, and a white-label in-house solution that has seen the agency build, run and operate over 10 Retail Media Networks to date.

Today, Threefold runs and operates Walgreens' Boots Media Group and Morrisons Media Group, as well as additional live partners, including major retailers like The Co-op, Signet Group, and The Very Group.

We are dedicated to supporting our employees in being the best version of themselves both inside and outside of work. We have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised by Best Companies within the top 5 best Marketing & Media agencies to work for in the UK, with a World Class and Outstanding accreditation across the past 2 years. 

We are also dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people. Here's what's on offer:

💰 Generous discretionary bonus scheme

✈️ 20 days holiday plus US holidays, with the option to carry over or sell back

🧘‍♂️ $3,510 yearly wellbeing fund (on top of your salary!) towards your personal wellbeing and passions

❤️‍🩹 Healthcare paid for (dental, medical & vision) with the option to top up for family

📝 Dedicated yearly investment into your professional development and learning

🫶 4 additional Wellbeing Days - one to be taken each quarter, dedicated to focusing on your wellbeing

🎧 Free headspace subscription

🕐 4pm Friday finishes all year round

🥳 Two fully paid conferences a year in Summer & Winter, as well as a dedicated team that puts on activities and celebrations throughout the year

Why you?

In line with our company values, within your role, you'll want to stay honest, stay hungry, stay foolish, and most importantly, have fun! More specifically, you'll have/be:

• Strong media planning. Desirable experience working across multiple different retail media networks
• Experience of media buying (Display and social)
• Experience with tensions of metrics and objective setting, driving a client to see results differently
• Understanding of the total media environment, with a focus on retail media or eCommerce
• Strong presentation skills, especially in crafting stories and taking clients along the journey in responses
• Have the drive to continue learning and developing our core media/marketing theory and principles
• Strong teamwork and collaboration skills
• Ability to work in a fast-paced environment, prioritising tasks across multiple projects and agencies
• Highly organised, with good attention to detail
• Commercially savvy, with a focus on driving growth and fostering through media innovation and working more strategically
• Excellent written and verbal communication skills
• Good, workable understanding of Excel and PowerPoint
• Good interpersonal skills with the ability to build strong client relationships

P.S. We try really hard to make sure that we list only essential criteria here, BUT if you think you can do an amazing job, yet don't have every single thing on this list, we'd still love to hear from you.

What you'll be doing

We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like:

• Manage the media briefing and recommendations for campaigns, incorporating sophisticated planning approaches and strategies and ensuring that plans meet campaign objectives.
• Lead all digital trading and activation for the RMN. You will be the technical lead for all digital operations and be able to advise on technical implementation challenges and solutions.
• This includes, but is not limited to troubleshooting, conversion tracking build, preview link creation, campaign build, pacing, and optimization.
• Maintain watertight processes and campaign spend tracking to minimize errors and ensure correct tracking of all campaigns and commercials. Continuously improve efficiency through enhancements in processes, frameworks and inefficient campaign monitoring.
• Keeping up to date with media channel opportunities, tech and innovation and can help inform planning.
• Regularly communicate with internal client and media teams, and external media owners on wider team/business/client updates.
• Understanding campaign results and trends, to help inform future plans.
• Regularly update and track commercials across multiple specific clients and briefs.
• Drive incremental opportunities for our clients.
• Create formalised media plans across designated media channels and assist with creating proposal/pitch content.
• Explore new media opportunities and drive innovation where you see the benefit.
• Update and track commercials regularly (via client and brief), ensuring financial due diligence and strong attention to detail.

🌟 Helping you shine 🌟

We are committed to helping you shine and show your full potential by making any changes you might need throughout your application. If you need an alternative way of applying for this role, support with understanding the role and its requirements, changes to be made to the way we hold our interviews, or anything else, then please reach out to us. You can either let us know on your application form or contact the people team to discuss how we can help on careers@smg.team.

🤝 SMG are proud to be an equal opportunities employer 🤝 

We are fully committed to providing equality in the workplace and ensure all opportunities for, and during employment, will be afforded to individuals fairly and irrespective of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation ("the protected characteristics"). We want our organisation to reflect the diversity of our communities and we welcome applications from people from all backgrounds. More information on what we are doing can be found here.

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