Client (Our Agencies)
Capture
Capture was the first of the SMG agencies to have been founded 13 years ago!
Our fundamental belief from when SMG started is still true today. The best way for brands to grow is to connect with shoppers at the point of consideration and buying, and if brands and retailers work together to reach shoppers, this can achieve truly transformative results.
At Capture today, we specialise in helping brands connect with people at the point of consideration and buying. Our approach leverages rich datasets with emerging technology and media to delivery truly connected commerce campaigns for brands. Every campaign we run is fuelled by 1000s of previous campaign results, meaning we know clear what works and what doesn’t.
The result of our approach? High-performing campaigns that not only deliver a positive short-term ROI, but that also improve ROI on every channel up the funnel.
Lobster
Lobster partner with FMCG brands to harness the power of commerce marketing by providing the technology, data and consultancy to help them deliver an increasing return on their media investment.
Our flagship technology offering Plan-Apps is central to this success. Designed in-house for commerce marketers by specialists, Plan-Apps ensures data-first media planning across unique 6 applications. Since launch, Plan-Apps has evaluated over £60m of investment and this media performance understanding lives and breathes across the platform whilst also helping to shape offline consultancy and training programmes for Lobster’s partners.
Today, Plan-Apps partners include PepsiCo, J&J, Accolade Wines, Weetabix, Britvic, AB InBev, Ferrero, Arla, Mars Wrigley and more.
As a member of the Lobster team you'll work to manage relationships across our partners and ensure value is being delivered for them through our services. As part of this, you will work to ensure strong use of of Plan-Apps as well as deliver bespoke media analysis and consultancy. As a growth orientated business everyone in the team is involved in optimising processes and output as well as supporting build new partnerships.
Threefold
Threefold attract incremental marketing investment to retailers, they are specialists in helping retailers access new budgets that are not traditionally available to them. They do this by helping supplier brands connect the dots between their brand campaigns and awareness at point of purchase and proving ROI.
This delivers an impact on the top and bottom line for retailers by generating incremental supplier funding and increasing demand on core categories.
We’re really proud of the results we’ve achieved with our retail partners so far.
Take a look below for more information on our partnerships.
Our Partnerships
The Very Group:
We partner with the Very Group, one of the UKs largest online retailers who offer a variety of brands and a true department store offering for its customers. Our role is to drive incremental brand investment to support their fascias Very and Littlewoods, working collaboratively with internal stakeholders to deliver world class client servicing and award winning campaigns.
The team is categorised by Client and Campaign leads, with the Client side responsible for creating propopals, leading pitches, evaluating performance and being the commercial drivers for the account. Whereas the Campaign team are the implementers for all brand plans, working closely with the brands, channel teams and in house designers to bring each media channel to life both on and offsite.
Co-op:
The Co-op team create insight led marketing campaigns and events for brands to activate across the Co-op media estate. We have lots of data to let us know which media channels will work, and we evaluate the results of each one of our campaigns to ensure we're clear on what works well and if we need to improve anything for next time.
We have been working with huge multinational brands to create bespoke campaigns for Co-op which enables us to work with multiple departments with our client and also make sure that comes together for Co-op too. It's a huge effort but always worth it when we see it live instore and online for Co-op, and the results speak for themselves.
Boots:
Boots Media Group (BMG) provide a full-service retail media offering enabling brands to connect with Boots customers across the full path to purchase including in-store, at home, as well as onsite and-offsite digital.
We are a fully integrated agency operating from Boots’ HQ offering supplier brands a one front door approach to retail media.
Our purpose is based around data and insight and we enable brand partners to fully utilise the wealth of Boots first party data to deliver highly personalised, relevant campaigns to customers. We provide services from planning to evaluation and have a continual focus on improving campaign performance and ROI for our clients.
Signet:
The Signet team deliver a full 360° agency service for Signet brands as our clients, concentrating on branded watches and jewellery. We get creative; understanding the campaign objective and how best to reach the right shoppers at the right time. We implement; working closely with all relevant Signet teams to execute the campaign using online and in-store channels. We report back; digging into media performance and sales data to truly understand what has worked for our brands and taking learnings forward into future campaign planning.
Morrisons Media Group
SMG's newest partnership with Morrisons to create the Morrisons Media Group - a full-service internal media agency service, enabling supplier brands to deliver high-performing marketing campaigns to Morrisons customers throughout the shopper journey.
Job openings
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Client Manager
Client Management · London · Hybrid Remote
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Senior Client Executive (North America)
Client Management · New York · Hybrid Remote
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Senior Media Manager / Media Director
Client Management · London · Hybrid Remote
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Client Executive
Client Management · Bradford, Leeds · Hybrid Remote
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Client Executive
Client Management · London