• Job Title: Senior Digital Media Executive (Onsite)
• Level & Responsibility: This role is at Senior Executive level. This role might be better known as an Onsite Specialist or Performance Retail Specialist in other businesses.
• Salary: £40,000+ per annum, depending on experience plus a 10% bonus scheme
• Location & Hybrid Working: Every other Thursday in our London office
  

The role

We are looking for a Senior Digital Media Executive (Onsite) to join SMG. In this role, you will work as a digital specialist within the central SMG media team and be responsible for activating media campaigns (mainly Sponsored Products ads and Onsite Activities) across multiple agencies and partnerships within the SMG family. While your primary focus will be on Sponsored Products ads and onsite activities, you will also have the opportunity to engage with other channels such as social and programmatic if desired. Under the guidance of senior team members, you will have ownership of campaigns, and their activation, optimisation and troubleshooting and reporting. You will build relationships with key external partners such as Criteo and Citrus, as well as with stakeholders across the business especially client management teams, planning and insights who you will work closely on campaign planning, activation, and measurement.

Why SMG?

We are dedicated to supporting our employees to be the best version of themselves both inside and outside of work. We have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised by Best Companies within the top 5 best Marketing & Media agencies to work for, with a World Class and Outstanding accreditation across the past 2 years. 

We are also dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people. We have a whole page dedicated to our benefits here, but here's some of our favourites...

💰 Generous discretionary bonus scheme

🧘‍♂️ £1,800 yearly wellbeing fund (on top of your salary!) towards your personal wellbeing and passions

🫶 4 additional Wellbeing Days - one to be taken each quarter, dedicated to focusing on your wellbeing

📚 £500 yearly “Uni Fund” towards learning and development

🎧 Free headspace subscription

🕐 4pm Friday finishes all year round

🥳 Two fully paid conferences a year at Summer & Winter, as well as a dedicated team that put on activities and celebrations throughout the year

Why you?

In line with our company values, within your role you'll want to stay honest, stay hungry, stay foolish, and most importantly, have fun! More specifically, you'll have / be:

• Experience of media buying (Onsite Sponsored Search)
  
• Essential platform experience (Criteo & Citrus)
• Preferred platform experience (Meta, and/or trade desk).
  
• Experience running lower funnel ROI campaigns essential (CPA, ROAS, ROI).
  
• Familiarity with digital performance metrics.
  
• Intermediate Excel skills.
  
• Strong analytical skills and attention to detail.
  
• Ability to work in a fast-paced environment, prioritising tasks across multiple projects and agencies
  
• Experience in a growing FMCG, retail, or media environment (preferable).
  
• Experience in creating visual presentations, slides, and reports
  

P.s. we try really hard to make sure that we list only essential criteria here, BUT if you think you can do an amazing job, yet don't have every single thing on this list, we'd still love to hear from you.

What you'll be doing

We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like:

Campaign activation and management

• Manage Sponsored Products/Search campaigns end-to-end, including planning, activation, pacing, optimization, and reporting.
• Monitor campaigns daily to ensure budget pacing and optimal performance.
• Weekly optimizations across all retailers, analysing key search terms performance and their organic results, ensuring all campaigns/retailers meet objectives.
• Track share of voice for key search terms monthly using platform data and BrandNudge reports (if available), aligning with client targets.
• Request and manage campaign briefs for each quarter or new period, ensuring all necessary data is included and updated mid-campaign if changes occur (e.g., bid adjustments, SKU updates).
• Develop and maintain promotion calendars for each retailer based on the briefing form and update SKUs as needed.
• Forecast and plan budgets for upcoming periods (quarterly or semi-annually) with support from a senior member of the team.
• Manage technical relationships with platforms like Criteo and Citrus, raising issues directly or via agencies and following up on tickets.
• Attend Criteo monthly calls with a senior team member to raise any issues and questions plus manage invoicing processes as needed.
• Proactively collaborate with the client team, addressing requests promptly and providing updates or recommendations.
• Identify areas for improvement to enhance cost, performance, or resource efficiency in campaigns.
• Support the rest of the Media team with tasks like media plan creation, campaign builds, optimizations, and reporting when needed.

Reporting

• Updating the YTD report on a weekly/monthly basis for sponsored search campaigns.
• Creating quarterly/end-of-campaign reports for each client and presenting them on a call alongside a senior team member and client team representative.
• Alongside senior team members, attend client calls as needed, including briefing response calls, training, troubleshooting, or other on-demand tasks.
• Working with planning, insights, and digital media managers assist with PCA creation and delivery.
• Mid campaign and end of campaign reporting.

Innovation

• Alongside the digital media manager, discover new platforms and partnership opportunities.
• Always staying up to date with current platforms (Citrus and Criteo) regarding any updates, new placements, trials, promotions, or algorithm changes, and informing the client team or the client as needed.
• Help with platform onboarding and any technical implementations.
• Offer support to the wider media team as required, helping with related queries and wider team responsibilities.
• Keep pace with industry trends and proactively support with driving forward new opportunities and propositions.

More information and resources to support you & your application...

• To find out more about our agencies and departments, click here.
• To find out more about our application & interview process and supporting you through this, click here.
• To find out more about Diversity, Equity and Inclusion at SMG, click here.
• To take a look at our FAQ's, click here.

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