Senior Performance Manager
Lead VMG’s performance-first strategy, driving smarter media planning, revenue growth, and stronger cross-channel impact.
Location: Hybrid - minimum 2 days per week in the Liverpool office (Tuesday & Wednesday)
Salary: From £48,000 + 10% discretionary bonus
Level: Senior manager-level, with scope across the VMG partnership and four direct reports.
About the Role
We are looking for a Senior Client Manager (Performance) to join our Very Media Group partnership. In this role, you will lead VMG’s performance-first approach across planning, operations, and data, helping to drive incremental revenue, improve media effectiveness, and unlock new commercial opportunities through strategic, insight-led planning.
If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.
Why SMG?
At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.
Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.
We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.
10% discretionary bonus
£1,800 yearly wellbeing fund (on top of your salary!)
Free Headspace subscription
£500 yearly “Learning Fund” for learning
4 extra Wellbeing Days off per year
4pm finishes every Friday
Flexible and hybrid working
Are We What You’re Looking For?
We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team.
This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!
A Little Bit About You
You’ll bring:
Strong experience in performance marketing, digital media planning, or retail media
A proven track record of driving revenue growth through media optimisation and planning
Experience working across multiple channels such as Criteo, Paid Social, Programmatic, CRM, or Retail Media
Strong analytical skills, with the ability to use data to shape strategy and decision-making
A commercial mindset and a clear focus on growth, performance, and media effectiveness
The ability to influence stakeholders and build strong cross-functional relationships
Strategic thinking, with the ability to turn insight into action
Confidence leading, developing, and upskilling others
A proactive, solutions-focused, and highly organised approach
Strong communication skills, with the ability to influence at all levels
A passion for continuous improvement, innovation, and evolving ways of working
Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.
What You’ll Be Doing
Your days will be dynamic. You might find yourself:
Leading VMG’s performance-first planning approach across planning, operations, and data
Creating clear, insight-led planning frameworks that drive revenue and improve media effectiveness
Identifying incremental revenue opportunities through strategic media planning and investment optimisation
Partnering with internal Very channel teams across Criteo, Social, CRM, App, and Offsite to improve activation and performance
Building a more joined-up approach to cross-channel media planning and delivery
Using data and insight to inform planning, optimisation, and strategic decision-making
Improving tools, processes, and ways of working to make performance activity more efficient, scalable, and consistent
Overseeing performance reporting frameworks, making sure outputs are clear, actionable, and focused on continuous improvement
Managing and developing four direct reports, while raising capability and confidence in performance media across the team
Building strong relationships across VMG, The Very Group, and external platform and media partners
Spotting new channels, approaches, and growth opportunities to evolve VMG’s performance offering
Our Values:
Stay honest. Stay hungry. Stay foolish. Have fun.
Explore what that means to us here
Useful Links Before You Apply:
Still Curious?
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- Department
- VMG
- Locations
- Liverpool
- Remote status
- Hybrid
Liverpool
Life at SMG
Our workplace culture is super important to us and we have a team dedicated to making SMG a great place to work. Whether it's Wellbeing Wednesday, a virtual quiz, or giving back to our charity partner The Trussell Trust, there is always something going on here at SMG. Take a look at some of the things we've been up to on our Life at SMG page.