Senior Analytics Manager
Lead BMG’s advanced analytics proposition using Boots’ first-party Advantage Card data to deliver robust, actionable measurement that drives commercial value for Boots and its brand partners.
Location: London, hybrid (this role could also be based in Nottingham)
Salary: From £53k+ & 10% discretionary bonus
Level: Senior Manager
About the Role
We are looking for a Senior Analytics Manager to join our BMG team, working in partnership with Boots on an initial 12 month fixed term contract. In this role, you’ll shape and evolve BMG’s insight and measurement proposition, harnessing Boots’ first-party Advantage Card data to deliver standout, actionable analysis that drives incremental growth for Boots and its brand partners.
If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be the right role for you.
Why SMG?
At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.
Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.
We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.
We’re proud to be ranked the #1 Best Marketing and Media Agency and to have received World-Class accreditation from Best Companies.
10% discretionary bonus
£1,800 yearly wellbeing fund (on top of your salary!)
Free Headspace subscription
£500 yearly “Learning Fund” for learning
4 extra Wellbeing Days off per year
4pm finishes every Friday
Flexible and hybrid working
Are We What You’re Looking For?
We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team.
This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!
A Little Bit About You
You’ll bring:
Strong experience in marketing effectiveness and advanced analytics (e.g. forecasting, regression, segmentation, machine learning)
Confidence working with customer-level, first-party data at scale
The ability to translate complex analysis into clear, compelling stories for non-technical audiences and build trusted-advisor relationships with senior stakeholders
A forward-thinking, curious mindset with a drive to innovate and improve measurement approaches
Excellent organisation skills, able to juggle multiple complex projects and stakeholder groups
Proven people leadership, motivating, developing, and growing high-performing data science teams
Understanding of data pipelines/data warehouse environments to partner effectively with data engineering/platform teams
Familiarity with digital measurement tools (e.g. Google Analytics, Criteo)
Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.
What You’ll Be Doing
Your days will be dynamic. You might find yourself:
Leading, managing and developing a team of Data Scientists—setting priorities and raising the bar on delivery quality
Driving new applications of Boots’ Advantage Card first-party data through advanced measurement solutions (e.g. predictive analytics, causal modelling, optimisation)
Owning and communicating roadmaps, learning agendas, and innovation plans with senior stakeholders at Boots and BMG—showing how advanced analytics unlocks growth and competitive advantage
Overseeing advanced analytics and insight delivery across projects such as campaign effectiveness, omnichannel measurement, and customer-level analysis
Acting as a senior analytics partner to clients, leading conversations on objectives, measurement challenges, and insight opportunities
Identifying and building deeper metrics and measurement solutions for existing and emerging channels to create strategic client value
Our Values:
Stay honest. Stay hungry. Stay foolish. Have fun.
Explore what that means to us here
Useful Links Before You Apply:
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- Department
- Insight
- Locations
- London, Nottingham
- Remote status
- Hybrid
Life at SMG
Our workplace culture is super important to us and we have a team dedicated to making SMG a great place to work. Whether it's Wellbeing Wednesday, a virtual quiz, or giving back to our charity partner The Trussell Trust, there is always something going on here at SMG. Take a look at some of the things we've been up to on our Life at SMG page.