About us

SMG is one of the most exciting growth companies in the UK today. Home to three award winning agencies, Capture, Lobster and Threefold. At SMG, our people are at the heart of everything we do and are our biggest asset. We are proud to provide opportunities for fast career growth, recognising and rewarding great work, and doing this within an inclusive, highly flexible, and innovative environment.

We are dedicated to support our employees to be the best version of themselves both inside and outside of work. We’re have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised as 2nd in Best Companies marketing and media's best agencies to work for, and we’ve just received our 3 star accreditation from Best Companies, making us a World Class company to work for.

Across the group, we have a shared mission to lead connected commerce marketing.

Read a summary of what each of our agencies do here!

The role

We are looking for a Yield Manager to join our Threefold agency, working on our Boots Partnership. You will run a successful yield strategy to maximise digital ad revenue using insight and analysis to support commercial growth. This role is a hybrid position across our London & Nottingham offices and travel will be required to both.

What you'll be doing

We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like: 

• Maximising media revenue growth across Boots’ online channels, leveraging price floor optimisation and inventory yield management to maximise opportunities and contribute to BMGs retail media strategy.
• Set-up and management of managed-service programmatic campaigns and deal IDs, ensuring full delivery against pre-determined budgets and objectives.
• Reporting into the Media Manager and playing a pivotal role in working in collaboration with the wider SMG media team to define the on-going BMG media development strategy to ensure relevance and quality of current and future offering.
• On-going analysis of booking patterns/fill rates, CPMs and market trends whilst monitoring competitor performance to enable effective yield management and forecasting of revenue performance to ensure media availability and prices are maximized at all times.
• Ensure data is being effectively and consistently utilised to improve media performance and revenue potential. Build out Boots’ onsite first-party data strategy
• Develop out programmatic rate card and support wider BMG team with utilising learnings from this area with development of overall BMG media rate-cards
• Develop strong working relationship to integrate teams across the SMG business including:
  • BMG client team to understand client demand, needs and wants and alignment to trading priorities whilst supporting in brief responses where appliable.
  • BMG campaign team to ensure smooth end to end media delivery and alignment to Boots channel teams.
  • BMG insight team to support with campaign performance, in depth media analysis and development of targeting capabilities ensuring we have access from Boots data science team for all required data points.
  • SMG media team to work in collaboration to continue to evolve and future proof the BMG media offering.

• Work with 3rd party partners to evaluate demand levels, CPMs, fill rates and discrepancies to maximise programmatic revenues across site
• Help evolve and create scalable processes that apply best practices across all media partners and rollout with wider BMG team as applicable including development of reporting dashboards and trackers as needed.
• On-going management of real time booking and pipeline revenue to monitor and maximise inventory to avoid saturation and anticipate any potential campaign delivery issues.
• Continued focus on boosting product/channel knowledge among wider BMG team.
• Develop weekly, monthly, and quarterly performance reporting both for media revenue but also on-going channel performance. Ensure monthly revenue is always provided to partnership client lead in a timely manner to aid with retailer and internal month end reporting.
• On-going individual supplier analysis for top tier clients to improve campaign performance and grow investment opportunity.
• Maintain strong overall industry intelligence and awareness of current programmatic trends, innovative technologies and retailer developments. 

What you'll need to have / be

• Proven experience in digital advertising, with understanding of various publishers and Adtech companies and how they manage yield optimisation and programmatic revenue.
• Experience using advertising platforms to set-up, manage and optimise digital marketing campaigns, as well as experience in-platform across SSPs and Ad-Servers. Criteo specific experience preferrable.
• Exposure and a strong level of knowledge across digital media channels which can be bought and managed programmatically and their relative marketplaces and monetisation strategies.
• A strong background in media insights, within retail media, with experience managing multiple media data sets able to translate data into understandable and actionable insights and learnings.
• Comfortable and experienced with working with various internal and external teams.
• Commercial focused with excellent communication and problem-solving skills, the ability to think strategically while remaining detail oriented, brings simplicity to complex issues.
• Excellent hands-on data analytical skills with experience using and building reporting dashboards. Strong Excel and PowerPoint skills for the delivery of insights will be essential and experience with Google Analytics and data visualisation tools such as PowerBI would be advantageous.

Strong attention to detail and organisation with proven ability to handle multiple priorities and frequently changing campaign needs.

P.s. we try really hard to make sure that we list only essential criteria here, BUT if you think you can do an amazing job, yet don't have every single thing on this list, we'd still love to hear from you.

The best bits

Here at SMG we are dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people. We have a whole page dedicated to our benefits here, but here's some of our favourites...

💰 Generous discretionary bonus scheme

🧘‍♂️ £1,200 yearly wellbeing fund (on top of your salary!) towards your personal wellbeing and passions

📚 £500 yearly “Uni Fund” towards learning and development

🎧 Free headspace subscription

🕐 4pm Friday finishes all year round

🥳 Two fully paid conferences a year at Summer & Winter, as well as a dedicated team that put on activities and celebrations throughout the year

The process

1. We will invite you to a first interview which we try to keep relatively informal, so it gives you the opportunity to share your authentic self. The hiring team will be looking to understand more about your experience and why you're interested in working with us.
2. There will be a second interview which will last a little longer, and involve some form of task to showcase your ability to do the role.
3. We then invite you to a meet & greet which is an opportunity for you to meet the team you'll be joining and ask them questions about the role and wider business.

🌟 Helping you shine 🌟

We are committed to helping you shine and show your full potential by making any changes you might need throughout your application. If you need an alternative way of applying for this role, support with understanding the role and its requirements, changes to be made to the way we hold our interviews, or anything else, then please reach out to us. You can either let us know on your application form or contact the people team to discuss how we can help on careers@shoppermediagroup.com.

🤝 SMG are proud to be an equal opportunities employer 🤝 

We are fully committed to providing equality in the workplace and ensure all opportunities for, and during employment, will be afforded to individuals fairly and irrespective of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation ("the protected characteristics"). We want our organisation to reflect the diversity of our communities and we welcome applications from people from all backgrounds. More information on what we are doing can be found here.

Our full data retention policy can be found here. Got questions? Take a look at our FAQ's here.